Social media has become an increasingly important - if not the most important - part of marketing for film and television. Sites like Twitter, Facebook and Tumblr allow fans to engage directly with…
Very interesting article over at the thegeekiary about TV shows and their use of social media to engage the fandom with a specific emphasis on the challenges and opportunities that Teen Wolf is currently facing.
What do you guys think?
-What’s the secret to success here (if there is such a thing)?
-Who’s doing it right and who has dropped the ball?
-What should shows do during their hiatus/off season to stay relevant and top of mind with the fandom?
And most importantly, how significant is the expectation that the writers/producers should make changes to the show specifically based on feedback from you guys?
EDIT: BTW, I’m definitely not fishing for compliments here. Am legitimately interested in how this all works. I’m new to this game and just trying to keep up.